Alto Music

racks, guitar hooks and glass counters, and call up your old pal, industrial designer Paul Hirsch, to put it all together for you. Walk through the double glass doors that used to usher in pig-tailed girls with white skates draped around their necks and you’ll agree that the end result is breath-taking! Like the Grand Canyon, it’s difficult to covey with words just how LARGE this store is. It’s 30,000 square feet are at once totally open, yet neatly divided into guitar, keyboard, drum, accessory, live sound and recording departments. While Alto is packed with the latest gear, it does not have that cramped, stacked to the rafters feel of so many music stores. Customers can casually stroll through the departments, stopping here to pluck out a few notes on a Martin guitar and there to plunk out a few on a Kurzweil electronic piano. All this did not happen by accident. Haber and Hirsch (they even sound like an architectural firm) put long hours into the "flow" of the store. Their goal was to build a place where customers would feel comfortable, welcome and encouraged to get their hands on instruments. Every day musicians, studio owners, and rental houses make the drive up from Manhattan, New Jersey, and elsewhere to bask in the Alto experience. " - uaudio.com
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