Amplifying Passion, Defining Tone.

Since its inception in 1968, Orange Amplifiers has been synonymous with bold, distinctive tone and uncompromising craftsmanship. Founded by Cliff Cooper in London, the company quickly gained a reputation for its innovative approach to amplifier design, delivering powerful, dynamic sound that resonates with musicians across genres. From the iconic Orange "Pics Only" amplifier to the modern Rockerverb series, Orange Amps continues to set the standard for sonic excellence, inspiring generations of guitarists and bassists around the world.

At the core of Orange Amps' ethos is a commitment to amplifying the passion of musicians and defining the essence of tone. The tagline, "Amplifying Passion, Defining Tone," encapsulates the brand's dedication to providing musicians with the tools they need to express themselves authentically. Whether in the studio, on stage, or in rehearsal spaces, Orange amplifiers empower musicians to unleash their creativity and achieve their sonic ambitions, forging a connection between player and amplifier that transcends the boundaries of sound.