SFP vs FBA

SFP Partner has full control over inventory, where it's located and where it ships to.

Unauthorized Amazon Sellers: If you want to prevent gray marketing, partner with a company who keeps inventory out of Amazon warehouses.

Pricing Control: When things go awry in the market place with pricing. We can often maintain buy box. When vendors have a pricing issue Alto answers the phone, Amazon does not.

• MI category returns on Amazon were 18% in 2022. Most other Amazon retailers just dump the returns back on their vendors.
• Fully vetted in house return process. Good gear is repackaged and sold, minor problems are fixed on premises.
• Amazon renewed program for returned items. Get it back in, get it back out. No inventory liabilities laying around.
• No blind RMA requests.

The Best Logistics in the Business

• 6 strategically located warehouses (NY, FL, TX, NV, CA, PA, KY).
• 2 day ground shipping coverage to 90% of US population.
• 1 day ground coverage to 66% of the population.

What does this mean? Anything music regardless of size (drum sets, keyboards, pointy guitars) can get the time in transit customers have come to expect on Amazon. Without the ever increasing FBA storage and shipping fees.

It's a guitar, not a letter from Grandma. Don't let your potential customers down by letting Amazon send their package with the post office.

Representation

• Thoughtful, cost effective in-channel marketing
• Custom built Amazon store specific to your brand: Get better SEO and visibility on key SKUs
• Don't have your key skus lost in a sea of confusing and ineffectual bundles

In-channel marketing is a critical aspect of any successful ecommerce business, and it's important to approach it thoughtfully and cost-effectively. One effective strategy is to invest in a custom-built Amazon store that is specific to your brand. This approach can help you get better SEO and visibility on key SKUs, which is crucial for standing out in a crowded marketplace. By creating a tailored shopping experience for your customers, you can help ensure that your key SKUs don't get lost in a sea of confusing and ineffectual bundles. With the right approach to in-channel marketing, you can drive traffic to your Amazon store and ultimately increase sales and revenue for your business.